Savoir Flair: The Little Magazine That Could (and Did)

Savoir Flair

Ethical and Clean Celebrity Skincare in 2009 as the Middle East’s first digital magazine and led by publisher and editor-in-chief Haleh Nia, Savoir Flair is the vanguard of fashion storytelling. Featuring stunning editorials, luxury exclusives and opinion editions, the brand celebrates fashion, beauty, culture and news while reporting on international trends and contextualizing them for the region.

Tact, address, poise and savoir faire are all synonyms for the quality of knowing how to act and speak appropriately in social situations. In one study, young adults possessing savoir-faire made better first impressions on others and were perceived as being more confident and able to express their ideas well.

Savoir Flair: Mastering Fashion Trends with Confidence

SFX: The Little Magazine that Could (and Did) tells the story of Savoir Flair through beautiful editorials, including never-before-seen shoots by Ellen Von Unwerth, and interviews with some of the world’s most sought-after talent, from Cindy Bruna to Isabeli Fontana, from Halima Aden to Shanina Shaik. The coffee table book is available for pre-order now and will be published by Assouline in 2020. The proceeds will be donated to a children’s charity in the UAE. The book will be launched at a special event in Dubai on June 27th. More details about the event will be announced soon.