Using the right audience targeting strategies is key to creating TikTok ads targeting strategies that deliver your desired results. Leverage granular targeting options like demographics, interests and behaviors to reach the most relevant TikTok users.

Start by determining the objectives that will drive your campaign success. Campaign goals are the broader settings and parameters that define your advertising campaign on TikTok. They include Branding, Traffic and Conversions.

Reaching Your Audience: TikTok Ads Targeting Strategies

Then select the appropriate optimization goal to generate your desired result. For example, if you are looking to grow your brand awareness on TikTok, you can choose the Branding objective. Or, if you want to drive traffic to your website, select the Traffic objective.

Next, you can select the bidding process and optimization options as well as add third-party tracking links to monitor ad performance. Then you can set your budget and schedule. Finally, choose a custom brand identity to ensure your TikTok ads match the look and feel of your brand.

When it comes to choosing the right bid strategy, TikTok gives you a choice between Smart Optimization and Standard Bid Mode. With Smart Optimization, you can let the system optimize conversion events and use smart delivery to help you get the best possible ad performance at a cost that stays within your desired range. With Standard Bid Mode, you have a tighter control of the cost per result on conversions and clicks to keep your ad budget in check.